How Edina, MN created more meaningful engagement

With a population of about 55,000, Edina, Minnesota is a first-ring suburb located just minutes from downtown Minneapolis. The city relied on traditional engagement methods, including email, direct mail, social media, public hearings, and word of mouth to reach residents. Edina officials wanted to enhance its engagement methods and implemented Granicus’ online community engagement platform to boost transparency, create greater awareness, and increase resident participation.